"Menvielle, W."

Article

Dam, N. A. K., Le Dinh, T. et Menvielle, W. (2022). The quest for customer intelligence to support marketing decisions: A knowledge-based framework. Vietnam Journal of Computer Science, 9 (3). pp. 349-368. ISSN 2196-8888 2196-8896 DOI 10.1142/S2196888822500208

Dam, N. A. K., Le Dinh, T. et Menvielle, W. (2021). Towards a conceptual framework for customer intelligence in the era of big data. International Journal of Intelligent Information Technologies (IJIIT), 17 (4). pp. 64-80. ISSN 1548-3657 DOI 10.4018/IJIIT.289968

Dam, N., Le Dinh, T. et Menvielle, W. (2019). Marketing intelligence from data mining perspective : A literature review. International Journal of Innovation Management and Technology, 10 (5). pp. 184-190. ISSN 2010-0248 DOI 10.18178/ijimt.2019.10.5.859