Dynamic pricing in manufacturing SMEs: A literature review

Lemire, G. et Gamache, S. (2025). Dynamic pricing in manufacturing SMEs: A literature review. IFAC-PapersOnLine, 59 (10). pp. 202-207. ISSN 2405-8963 DOI 10.1016/j.ifacol.2025.09.036

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Résumé

Abstract

This literature review explores the implementation of dynamic pricing (DP) in Small and Medium-sized Manufacturing Enterprises (SMEs) navigating a competitive market and facing a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. We assess how this strategy could affect their profitability and competitiveness, particularly for those differentiating through customized product offerings. Our methodology involves a detailed analysis of 28 models suited to the manufacturing context, revealing a predominant focus on capacity management rather than integration and minimization of overall productions costs. Our findings suggest an underutilized potential of DP, combined with production management, as leverage for agility in these enterprises. The study highlights the need for models more aligned with SME operational realities and opens avenues for future research, especially through practical cases and implementation cost evaluations.

Type de document:	Article
Mots-clés libres:	Dynamic Pricing SMEs Profitability Competitiveness VUCA Cost Management Production Optimization INRPME
Date de dépôt:	29 mars 2026 13:59
Dernière modification:	29 mars 2026 13:59
Version du document déposé:	Version officielle de l'éditeur
URI:	https://depot-e.uqtr.ca/id/eprint/12759

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